Mary van Praag is CEO of Milani Cosmetics, where she has led a successful turnaround strategy resulting in significant market expansion and record-selling top- and bottom-line growth. An inclusive, visionary executive with more than 30 years of global omnichannel leadership experience, van Praag joined Milani in August of 2020 and was named Brand Builder of the Year by WWD’s Beauty Inc. in 2023.
Van Praag has a record of driving P&L performance and executing growth strategies and turnarounds for major names in the apparel, consumer and beauty sectors. Prior to joining Milani, she was President of the Intimates Group at Chico’s FAS, where she led growth and transformation of the Soma brand while launching a new DTC business. Prior to that, van Praag was CEO of Perricone MD, where she led the prestige skincare brand through digital, broadcast and international expansion. Her earlier executive experience spans international and domestic leadership roles at Coty, Inc., including serving as General Manager of OPI Products and General Manager of Coty Canada, as well as corporate and regional sales leadership positions at Johnson & Johnson and Revlon.
Van Praag serves as a member of the Milani board and as a board advisory member of Women in Retail Leadership Circle. She holds a BS in Business from Miami University and completed the General Management Program at Harvard Business School.