Mimi Banks is the Founder and CEO of MB Social, a leading full-service social media agency specializing in beauty, with a strong focus on skincare. Based in Los Angeles, Mimi leads a fully remote team that partners with top-tier brands and experts across the globe. A beauty industry veteran with over 25 years of experience, Mimi spent 15 years at L’Oréal USA (in both New York and Paris), where she led social media for Lancôme and cultivated deep beauty expertise. A forward-thinking and results-driven social media expert, Mimi is passionate about community building through storytelling, authentic content, and real relationships.


Over the past decade, she has grown MB Social into a go-to social media agency and trusted partner for top beauty brands like CeraVe, Lancome, SkinCeuticals, Sebastian Profesional, RoC, Palmer’s, Avène, Fresh, and more. The agency is known not only for its creative and strategic social media management but also for its strong connections within the dermatology and healthcare community.
MB Social proudly represents a roster of influential dermatologists, including Dr. Dustin Portela, Dr. Aleksandra Brown, Dr. Mara Weinstein, Dr. Kunal Malik and Dr. Jaimie Glick.
Most recently, Mimi and Dr. Portela launched the Med Creator 101 Podcast — a weekly podcast designed to help healthcare professionals build their social media presence.