Katherine Morón is the CEO and founder of Tu Azul, the exclusive distributor of Lola From Rio in the United States and Caribbean. Since introducing the Brazilian haircare brand to the U.S. market in October 2023, Katherine has successfully expanded its retail presence to major partners, including Walmart, Sally Beauty, and Navarro, with ongoing negotiations for additional national and regional chains.

With a proven track record in brand building, international distribution, and retail strategy, Katherine has led Lola From Rio to secure prominent features in major publications and win prestigious awards, including the 2025 Shop TODAY Beauty Award for Best Hair Mask. She has overseen the brand’s compliance with U.S. regulatory standards, developed bilingual marketing strategies, and built strong relationships with beauty retailers, PR agencies, and influencers.

Katherine’s expertise extends beyond distribution to encompass marketing campaigns and bilingual storytelling, always highlighting Lola From Rio’s vibrant Brazilian identity. Her leadership has been instrumental in driving rapid growth, strengthening brand recognition, and establishing Lola From Rio as a competitive force in the U.S. haircare market.