Cherie Hoeger is the Co-founder & CEO of Saalt, a women-owned B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. An entrepreneur and philanthropist, Cherie champions the intersection of for-profit and nonprofit models through social enterprise and leads Saalt's social impact mission to end period poverty. Since their launch in 2018, Saalt has donated over 150,000 period cups and underwear to underprivileged women and girls in 56 countries as part of their social give-back program. Before starting Saalt, Cherie had been an entrepreneur in multiple ecommerce ventures and worked as a technical writer with fifteen years of publication experience, co-authoring nine editions of collegiate textbooks in the field of fitness and wellness. Cherie is also the mother of five daughters and one son, and considers them her greatest success.