Sonja Bjornsen is a sales executive and growth strategist known for scaling brands like The Honest Company, Welly, and Sun Bum from early-stage to category leadership. She now leads global sales strategy and growth at Beacon Wellness Brands. With a career rooted in revenue strategy and retail execution, she is equal parts operator and optimist. Rock climbing changed how she sees life. It’s less about reaching the top, and more about choosing the right line and the right partners. She leads with purpose, lives with curiosity, and is guided by Mary Oliver’s enduring question: “What will you do with your one wild and precious life?”