Shelf Exam: Watch-Worthy Beauty & Personal Care Trends for 2025

NielsenIQ’s SVP of Beauty, OTC and Drug Retail, Jacqueline Flam, will explore the Top 5 transformative changes reshaping the beauty and personal care categories for 2025 and beyond.
Imparting proprietary NIQ data and insights with historical comparisons of how the beauty and personal care landscape has transformed in recent years, the session will enable audience members to better understand and strategically adapt to evolving consumer habits across online and offline channels. The future-focused session will also highlight the key trends shaping the future of beauty and personal products, including:

• Stages of trend evolution and implications for on-shelf product placement
• The surging popularity of OTC products and treatments for previously taboo conditions
• The impact of generational shifts on new product development
• Current and future implications of the meteoric rise of social commerce for beauty and personal care products

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