How Stores Will Evolve to Win the "Well-Being" Shopper

Explore how different consumer segments perceive and prioritize well-being across various lifestyle categories by analyzing the attitudes and purchase behavior.  Circana’s insights will explore how consumers embrace the physical, mental and social aspects of life across areas like beauty, entertainment, sports, books, nutrition, pets on their quest for harmonized well-being. By identifying how well-being is defined and pursued by a broad group of shoppers, retailers and suppliers will understand better the store offerings that drive more trips, grow the market basket and enhance the perception of their stores/products as the destination for Well-Being.

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